Mount Pleasant supposedly has a dollar store. It's called Dollar Star. There's a bright sign in its front window that says "Uno Y Mas." I'm told that this means "one or more" or something along those lines. I am blissfully ignorant when it comes to any foreign language. It's clear that the owners of Dollar Star are blissfully ignorant about dollar stores.
The dollar is supposed to be the price ceiling, not the price floor. Why advertise yourself as a dollar store when almost EVERY SINGLE THING you offer is more than a dollar?
Check out this sweet towel:
I assure you that, in the history of humanity, this is the lowest quality towel that has ever been produced, packaged, or purchased. Its absorbency is laughable. How much did it cost at the Dollar Star?
Or how about this sweet t-shirt of a green-eyed cat romancing someone with a rose?
How much did this integral part of any dude's wardrobe cost at Dollar Store?
That shirt has no business being more than a dollar.
Mother's Day cards? Mas. Bottle openers? Mas. Small porcelain angel figurines? Mas. Every single thing is mas.
This is the equivalent of Pizza Hut serving nothing but hamburgers (though they're already pushing it with this pasta business) or Mattress Discounters selling nothing but cabinets. If you're going to advertise that everything in store is at least a dollar, why not go all out and rename yourself Penny Star? It's just as accurate.
I can just imagine a Dollar Star consumer going to a legitimate dollar store somewhere in Delaware or West Virginia and being absolutely blown away. Such is the power of MAS.