Oh no... they're not really selling the naming rights to RFK Stadium, are they? Dear God, they are.
This seems so very wrong. I always thought of the stadium as a de-facto monument... it's even in the same latitude line as Lincoln, Washington, and Congress, which is kind of cool.
And they're planning on keeping the RFK name in there, so it will be something like "[Product-placed] Field at RFK Stadium." I'm sure that won't be awkward at all. "Hey remember when Bobby Kennedy was killed? Yeah, that sucked. Also: drink Pepsi Vanilla."