Goodbye Comcast, Hello Xfinity? What the hell?

Yes, it is true. Comcast in DC will be re-branded as XFINITY in the coming weeks. Yes, you will now have XFINITY TV, XFINITY Internet and XFINITY Voice service. Seems that they felt the old Comcast brand was perhaps a bit tarnished, or just not super AWESOME enough. I have absolutely no idea how to pronounce this name, which I suppose sounds like EX-FINITY. This way when I call to complain that my service sucks, or is too expensive, I'll feel like such an idiot saying "I want to cancel my XFINITY service" that I won't even bother with the phone call.

From Comcast:
Today on Comcast’s earnings call Brian Roberts and Steve Burke talked about XFINITY, the new brand for our technology platform and products. Simply put, XFINITY is about offering our customers more — more HD, more speed, more choice and more control over their services. XFINITY is the culmination of years of work to transition Comcast’s network and products to a platform that will now offer 100+ HD channels, 50 to 70 foreign-language channels, approaching 20,000+ VOD choices, incredibly fast Internet speeds (50 Mbps growing to 100+ Mbps) and thousands of TV shows and movies online for our customers to watch whenever and wherever they want.

XFINITY represents the future of our company and it’s a promise to customers that we’ll keep innovating. When we launch XFINITY in a market, we’ll rebrand our products: XFINITY TV, XFINITY Voice and XFINITY Internet (our company, of course, remains Comcast). This transition is already well underway across the country. Next week, XFINITY will roll out in 11 markets including: Boston, Philadelphia, Baltimore, Washington D.C., Chicago, Portland, Seattle, Hartford, Augusta, Chattanooga, parts of the Bay Area and San Francisco, with more markets to come later this year.
Yeah, FiOS is kind of a lame name, too, but that doesn't mean Comcast needs to jump on the stupid re-branding bandwagon. Maybe I'll be able to buy a XFINITY modem at THE SHACK, and use XFINITY voice to order pizza from THE HUT. That way I can eat my pizza and watch SYFY or flip over to the news and hear about how XE is murdering civilians around the world. Sweet.
New Comcast tech uniforms



  1. You're a weird-looking motherfucker. You know that, right?

  2. Ex-finity. Opposite of infinity. They're telling you to your face to expect zero service. At least Comcast ceased lying about it.

  3. I better not have to pay more! So strange though. Will the channels be moving around too

  4. Anytime you have trouble with being over billed, call the office of cable television (franchise authority) and they'll have a comcast manager call you to take care of it.

  5. i dont see a problem with the name ...just competing with fios..also my service is always excellent

  6. They're telling you to your face to expect zero service...thats a joke...im sure this is not the case...get off the couch fatty

  7. They doubled the number of HD channels! And by "doubled," I mean they gave me two of them--two ESPNHDs, two Food Network HDs, two TBS HDs... The list goes on. Am I the only one that doesn't exactly think that counts?